The profession or practice of creating and maintaining goodwill of an organization's various public (customers, employees, investors, suppliers, etc.), usually through publicity and other non-paid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, and other civic engagements.
pl.n. (Abbr. PR)
- (used with a sing. verb) The art or science of establishing and promoting a favorable relationship with the public.
- (used with a pl. verb) The methods and activities employed to establish and promote a favorable relationship with the public.
- (used with a sing. or pl. verb) The degree of success obtained in achieving a favorable relationship with the public.